The Art of Authentic Branding | Ep. 22

A product is nothing without a brand. In this episode of The Journey Podcast, hosts Jose and Emma share what they've learned about how to develop a strong brand identity, the role branding strategy plays in marketing, and how the way you depict your brand directly connects to the audience you build. They discuss what it takes to build a brand that feels cohesive and authentic, how to avoid hopping on a bandwagon, and what makes Apple SO good at branding. They also walk you through their process for working with branding clients, and wrap things up by sharing how they came up with three separate brand identities for the product they're launching, Broki pomade. #branding #businessstrategy #brandidentity 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/ Timestamps: 1:36 How Jose branded his barbershop 7:41 Why Apple dominates branding 9:20 Apple Vision Pro 13:15 When the technology is ready before the consumer 15:59 Our process for rebranding 18:09 You KNOW what you like 20:48 The value of a cohesive brand 21:43 The Broki branding process