The Journey Podcast

Finding a Mentor in the Workplace | Ep. 27

In this episode, we sit down with the hosts of Ask Your Work Wife, a podcast for ambitious women who want to make the most of corporate America. In this episode, we walk through everything you need to know about finding a mentor in the workplace and how to leverage that mentorship for success. Holland and Vanessa give you the no bull guide to achieving your dreams. Hint: Step 1 is all about making clear goals for yourself. A dream is just a dream, but a goal can be achieved. #goalsetting #womeninbusiness #femaleempowerment #careerdevelopment

Reverse Engineering Success | Ep. 26

We hired a consultant to scale our business to 30 million dollars in the next 5 years. In this episode, we break down everything he taught us in our first consulting session and how you can do this for your business too. If you feel like there is something you’re missing to get you to that next level, watch this episode. We talk about intentionality and follow through, how to tell when you need accountability, and how to take your scary big goals and turn them into really straight forward next steps. #businessstrategy #entrepreneurship #businessgrowth 

The Keys to Longterm Success in the Tech Industry | Ep. 25

This week we sat down with Chris Howard of Softeq. A lifelong entrepreneur, he shares how he scaled his service based business from a solo venture out of his house to a global company with over 400 employees. Chris shares how he negotiated major contracts with companies like Disney in the early stages of his career and how his perspective towards leadership and business has changed over the years. It isn't often we get to speak with such a seasoned entrepreneur who has decades of experience working in software and hardware, an industry that has completely transformed throughout his career. He's not only adapted to the changing times, he made sure his company was at the forefront of that change. #businessmotivation #entrepreneurjourney

Elevating Your Networking Game | Ep. 24

In this Episode of The Journey Podcast, your co-hosts dive into their MASTER strategy for networking. Whether you're moving to a new city or wanting to tap into your current locale, this episode has major tips and tricks for making yourself known. They talk about diving deep, what it means to network with purpose, the necessity of being your own champion, and of course how to tell your story. #networking #businessstrategy #businesstips Timestamps: 3:59 - Diving Deep 5:50 - Network with Purpose 8:20 - Be Your Own Champion 12:20 - How to tell your story 14:05 - Goals and Interests Aligned 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/

Business Funding Mastermind: EVERYTHING you need to know | Ep. 21

All month long we've been diving into what it really takes to start a business, from finding your idea to building the business plan and hiring a great team. It's finally time to talk about the elephant in the room: money. How to find funding for your business is SO hard. In the episode we hold NOTHING back. If you've ever wondered how to start your own business with no money, this episode is for you. We dive into creative financing options like peer to peer loans, talk about how to make business credit cards work for you, and what funding options are best suited for you depending on your risk tolerance. #businessfinance #businessfunding #businessstrategy 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/

The Art of Authentic Branding | Ep. 22

A product is nothing without a brand. In this episode of The Journey Podcast, hosts Jose and Emma share what they've learned about how to develop a strong brand identity, the role branding strategy plays in marketing, and how the way you depict your brand directly connects to the audience you build. They discuss what it takes to build a brand that feels cohesive and authentic, how to avoid hopping on a bandwagon, and what makes Apple SO good at branding. They also walk you through their process for working with branding clients, and wrap things up by sharing how they came up with three separate brand identities for the product they're launching, Broki pomade. #branding #businessstrategy #brandidentity 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/ Timestamps: 1:36 How Jose branded his barbershop 7:41 Why Apple dominates branding 9:20 Apple Vision Pro 13:15 When the technology is ready before the consumer 15:59 Our process for rebranding 18:09 You KNOW what you like 20:48 The value of a cohesive brand 21:43 The Broki branding process

Scaling an Impact Driven Business | Ep. 20

This week we sat down with Elmer Muñoz, the founder of Liberté coffee to discuss the challenges of scaling a purpose-driven business. Elmer is a Guatemalan entrepreneur who has spent the last 5 years building a vertically integrated impact-driven specialty coffee company that uplifts small farmers and is changing the coffee landscape. In this episode, we dive into identifying your niche audience, building a plan for longterm success, and how Liberté is tackling the very real challenges that come with business growth. #businessgrowth #socialentrepreneurs #businessstrategy Time Stamps 1:40 - Elmer's Background 6:30 - Why Coffee? 11:34 - When making money isn't enough 14:07 - Seeing an Opportunity and making an impact 16:21 - Five Years in the making 18:34 - Purpose from the ground up 21:18 - Challenges in scaling a social enterprise 26:20 - Impact over profit 28:06 - Elmer's advice for scalability 33:34 - Knowing your strength 35:15 - Impact from Bean to Bag 37:27 - Value Proposition, growth plan 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/

Secret Sauce to Scaling | Ep. 23

In this episode we don't just talk the talk, we walk the walk. We're going behind the scenes to show you how we plan on scaling our pomade company, Broki. We discuss our go-to-market strategy including how we plan to launch our direct to consumer product line and Jose's plans for growing the wholesale side of the business. If you're wanting to. know how to scale your online business, this is the podcast for you. #businessstrategy #businesstips #entrepreneurjourney

The Ultimate Guide to Business Planning: How to Launch Your Dream Business | Ep. 19

Last episode, we talked about how to find a great business idea (and how sometimes, that idea finds you!). In this episode, we dive into the actual steps to start a business including using AI to write a business plan, when to hire a lawyer, how to figure out what business structure is right for you, and so much more. #businessplan #businessstrategy #startup Time Stamps: 1:33 How to use AI to build a business plan 6:00 When to get a lawyer 7:15 What structure is right to you? 10:08 How to find and evaluate a good business lawyer 13:00 Our insider tips for business planning 16:27 How much does a business lawyer or accountant cost? 19:05 Building your business tool belt 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/

How to Come Up With a Great Idea for a Successful Business | Ep. 18

Before you can get started with refining your team, building a story brand, or scaling your business, you have to come up with a great business idea first. In this episode, Jose and Emma dive into different methods they've used in real life to look for ideas and how they know a successful idea when they see one. If you've ever thought to yourself, "what kind of business should I start?" then this video is for you. #entrepreneurship #businessideas #businesstips Time Stamps 1:30 - Understanding your skill sets 5:03 - AVOID becoming the bottleneck 6:06 - How to turn your passion into DOLLARS 7:07 - Identifying pain points 9:22 - look at the competition 13:44 - Finding your niche 16:20 - Understanding which business model is right for you 21:41 - Understand What You Want 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/